A-list blogger…the illusive label that everyone wants to attain in the blogosphere. But is it really worth anything?
For this month’s Word Carnival I’m supposed to write about something I want to tell the A-listers. But let’s be real, if I were in their position I’d keep doing as I’m doing – because it works.
So I’m going to talk about them instead :).
Years ago, when I first started blogging, I looked up to A-list bloggers just like many (if not most) other new bloggers do.
The thought process is usually something something like this:
They are so successful…
They must be really smart…
They have to know what they’re doing…
And I have to follow their lead to be successful to!
Except I didn’t have to. I don’t have to.
And neither do you.
In fact, if you are blogging to drive your business forward, you are often better of not listening to advice from A-listers. And here’s why..
*Note: There are of course exceptions to every rule. I can name a few “A-list” bloggers who don’t fit the descriptions below. But most bloggers recognized as “A-listers” unfortunately fall into one of these categories.
They Are Grandfathered In
Blogging is really a new phenomenon. It has only truly taken off over the last couple of years.
But many of today’s “A-list” bloggers have been around long before blogging got big. That means they got in at the beginning – the equivalent of buying Apple or Google stock when it was first released.
They experienced huge growth just because they got in early.
You don’t have that luxury any more. Sorry. It’s too late.
The problem is, much of the advice they dish out is still often based on what used to work. It’s minimally altered to adjust to the changing landscape, but the advice certainly doesn’t evolve as fast as the industry does.
They Don’t Do What They Preach
There is a good reason to follow A-list bloggers. But it’s not to follow their advice.
It can be very advantageous to analyze what they actually do…not what they tell you to do. In other words…do as they do, not as they say.
Actually, quite often their advice isn’t even actionable – so you can’t really act on it in the first place :).
They’re Not Even the Ones Writing
Once you get to a certain level of fame online, people will claw at the opportunity to get feature on your blog and take advantage of the audience you have already built.
And there’s nothing wrong with that. It’s a great marketing tactic on the guest-bloggers part. And there’s no reason not to feature great guest content for your readers.
If you take a good look at ProBlogger, for example, most content is from guest authors. And some of it is actually really good.
Except it’s not the “A-lister” creating in. Which goes to show that the best advice is coming from people that don’t necessarily have that level of “fame.”
Remember You Have a Business!
Ok, this is the big one.
Whatever you do…remember that you are trying to run a business. And every business is unique.
That means your business goals should come first and foremost. Just because an A-list blogger tells you comments are important, for example, it doesn’t mean they are!
Don’t just follow advice blindly. Think about how it’s going to effect your bottom line – because that’s really what matters.
And if you want some actionable, non-A-lister, advice that is targeted at your specific situation, feel free to check out my consulting page :).
This post is part of the October Word Carnival. The topic is A Call to Arms for Decent Bloggers: What Carnies Want to Tell the A-Listers. This month’s topic is more exciting than the fire breather, fortune teller and strong man rolled into one!