Everyone is jumping on the social media bandwagon nowadays aren’t they? Airlines included. They kind of have to I suppose. If one airline is engaging their customers through social media, others can’t fall behind because people will take notice. So airlines are getting social in social media. But after my last flying experience I get… Continue Reading
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Category Archives: General Business
Cupcake Marketing: Affiliate Marketing Beyond the Internet
Brick and mortar businesses should steal their marketing plans from the internet. The best marketing campaigns require creativity and flexibility. Doing what you’ve always done will result in the same outcome you’ve always gotten. And there is no better place to hone in on new tactics and marketing techniques than the internet. With free thought… Continue Reading
The Archaic Solution to Growing Your Business
Note: This post is part of the January Word Carnival — a monthly group blogging event specifically for small business owners. (It’s the most fun you’ll have all month!) Check out the rest of the fabulous carney work here. And don’t forget to join us for our Twitter Chat on Thursday (Jan 26) at noon (Pacific). We’ll… Continue Reading
How to be Creative: Multiplying Your Ideas by Dividing
Being creative is a essential for any entrepreneur. The need for creativity is even higher in the online world because the competition is so high. If you plan on employing content marketing, you need to get really creative because the internet is overflowing with content (and exponentially growing). So how can you stand out of… Continue Reading
A Brutal Launch Announcement
Today, after a a few weeks of head-down work, I am launching Content Strategy Hub. A couple weeks ago I made a “pre-announcement announcement“ about the launch of my new content strategy site. Since then a few things have happened. I’ve been tinkering with design. I’ve been reading about design theories. I’ve been editing and changing the… Continue Reading
How to Find and Connect with Your Ideal Customers
Note: This post was done as participation in Tea Silvestre’s blog carnival at The Word Chef. And don’t forget to check out the Content Strategy Hub launch coming first week of October. Sign up for updates here. A business is nothing without customers. Whether you are a service provider or product creator, full time or part… Continue Reading
An Awesome Pre-Announcement Announcement
For those of you who noticed, I would normally have had a post yesterday…but I didn’t. I was too busy being busy. Busy with what you ask? Busy with setting up a new project. I’m excited about this one, and you should be too. Here’s what it is, what I’ve done, and why I’ve done it (some… Continue Reading
Putting Your Price Where Your Customer’s Mouth Is
In the great debate over price transparency, who comes out on top? Should you include the pricing of your products and services on your website, or not? Marcus Sheridan responds with a resounding “YES.” In fact, he claims that transparency, including price transparency, is the greatest sales technique of the information age. He even went out… Continue Reading