Today, after a a few weeks of head-down work, I am launching Content Strategy Hub.
I’ve been tinkering with design. I’ve been reading about design theories. I’ve been editing and changing the look and layout. I’ve been trying to figure out which was the right way to go.
I’ve been creating introductory content in the form of a Content Strategy 101 series. I’ve outlined. I’ve written. I’ve erased. I’ve re-written. I’ve debated adding slideshows. I’ve debated adding video. I’ve debated rewriting again. I’ve edited some more. I’ve changed the order and the breakdowns.
I’ve set up opt-in forms in different areas and tried to make them as trackable as possible.
I’ve tried to optimize pages for a given result.
I’ve interviewed some HUGE names in the online world for an interview series.
I’ve been working my ass off to get this done. So is it perfect? Probably not. But I think it’s time to make the “announcement announcement.”
I think that business owners often get stuck in a “perfectionist” mode – not launching a product, a service, or a website until it is absolutely perfect.
But what is ever absolutely perfect? Nothing…that’s what.
Especially in the eyes of the business owner. You are emotionally connected to your projects because they are yours. They almost become a part of you. So you worry about them.
Your business and your life go hand in hand…
A Brutal Interview
The business/life connection is a point I took away from one of the most brutal interviews I’ve ever heard.
If you haven’t had the chance to check out Steve Roy’s interview with Penelope Trunk yet, I suggest you do so.
Penelope quickly turned the interview. I even got a little uncomfortable listening to it at times. While her delivery may have not been pleasant, the message was clear: what are you actually doing to get the life you want?
I really commend Steve for publishing this interview un-edited. That takes balls. I’m not sure how many people would have done the same. And there is a lot of value there.
So listen to the interview and ask yourself “what am I actually doing for myself and my business today?”
Back to Me
For myself, I can answer that question clearly today. I am launching Content Strategy Hub.
And I am doing it with a bang!
I’ve asked 26 [brilliant!] people a few questions about content strategy. Today you can see the first part of the series: 26 Brilliant Minds Discuss Business Publishing.
So go there, check it out, and feel free to leave some feedback
But before you do, leave a comment below…what have you done for your life and business today?