On Monday I wrote a post about what Macho Man Randy Savage can teach us about blogging. Truth be told there was a bit of scheming on my part behind writing it.
After all, Jeremy Salvador of Zero Passive Income did just that and generated over 2,000 views in 24 hours to his blog. All from one post about how much the royal wedding really cost.
So how much extra traffic did my Macho Man post generate for me? None!
Where I Failed
I Was Late to the Scene.
By the time I wrote the article the news wasn’t very “fresh” any more. The post went live 3 days after Macho Man’s death. If you want to rank for a hot news item you have to be the first to the scene…that’s the way the news works.
I Aimed too High.
This goes in conjunction with being late to the scene. But Randy Savage was a huge, famous personality. Of course his death, and the way he died, is going to make big waves.
By the time I got around to writing my post every big news organization and blog had already covered the story. The story was saturated. It was near impossible (I don’t want to say completely impossible) to compete with all the other sites covering the topic and rank for it.
I Shot too Low.
On top of all the other obstacles I didn’t rally optimize very well. I didn’t optimize the title. Didn’t really optimize the content. The least I could have done was optimize the permalink. But I didn’t really take SEO optimization seriously at all when writing that post.
Where to Find Hot Topics
Given my failure, I still think that there is a lot of potential to this method of traffic generation if done properly. But where do you find hot topics to write about? (And don’t forget to get in early and optimize!)
Twitter Search – Check out the trending topics on Twitter.
Facebook – Are your friends talking? Do they all share a common theme in their statuses? That’s how I found out about Macho.
Google Trends – Check out the hot search items on Google on a daily basis.
Digg Top News – Filter by top news, then most recent. See what’s trending right now.
Alexa – Sure the rank might be worthless, but they do show “Hot Topics” right on the front page.
Technorati – Check out the hottest blogosphere items.
News-focused posts may give your blog an adrenaline shot of traffic. But this is only temporary. The traffic is fickle unless the news deals directly with your blog’s genre and overall topic. In this instance if the big news was that Macho Man quit his day job to start an internet business…that could be something to work with
Of course with a big boost to overall traffic you may retain some repeat visitors, making the process worth it in the end.
Your Two Cents
Have you ever used this method? Did it ever work for you? Where do you find hot trending topics to write about? Do you think this is even worth the effort? Have an experiment gone bad?